![]() When the email is opened, code within the pixel sends the info back to the company’s server. How does it work? A single tracking pixel is embedded in the email, usually (but not always) hidden within an image or a link. They’re also tracking whether you’ve opened the email, when you opened it, and where you were at the time by using software like Mailchimp to embed tracking software into the message. ![]() ![]() All of those obnoxious marketing emails that crowd your inbox aren’t just pushing a product. ![]()
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